How to Exclude IP Address in Google Analytics

Bright colored background, amplifying the importance of collecting the right data. Learn how to exclude your Ip address from Google Analytics.

Increasing a websites traffic and increase conversions can seem daunting!  But without a properly setup analytics program, would you even be able to?

Nope.  Not efficiently, at least.  Trying to increase a websites traffic and increase conversions without valid analytic data will end up with a lot of missed opportunities.

In this post, I will teach you how to exclude an IP Address in Google Analytics, to start tracking more realistic data.  Without doing this, you won’t be able to tell which traffic is the good organic traffic, and which is yours when you work on the site, etc.  

It can be summed up by this Quote:

“Not everything that can be counted counts, and not everything that counts can be counted.”

If that made you scratch your head, and say “What?”,  then that’s my point!  Why make your Google Analytics this confusing??  Exclude your IP address and track only REAL data.

So let’s get right to it.

4 Simple Steps to Block IP Address in Google Analytics

Step 1. login to google analytics

If you have not done so already, now would be a good time to set up your Google Analytics account.  Once you have an account, log in.  

Visit our article for more information on how to create a google analytics account, and proceed to next step.

Step 2. Click 'Admin' on bottom left of your analytics dashboard

Google Analytics Dashboard, with the Admin button highlighted on the bottom left. Then click Filters to exclude your IP Address from Google Analytics.

Once you have logged into the dashboard of Google Analytics, click on Admin – which is on the bottom left.   

If the page you are on does not look like this, click on the Home option on the top left.  The page should look similar.  Now click Admin.  

Step 3. Now Click 'All Filters' in left column.

Once you click ‘Admin’, there are 3 columns displayed.  In the first column, find ‘All Filters’ and click on it.  

This will bring you to the list of Filters that your Analytics account has.  If you haven’t set any up before, this list will be empty.  

Next, click the ‘Add Filter’ button.

Google Analytics Filters page, Add Filter is circled for the next step. Use this to exclude IP From Google Analytics

Step 4. Fill out fields to exclude IP Address from Google Analytics

What information to put into the google analytics filter to exclude IP Address

Make sure you follow the guide above to fill out the fields on the Google Analytics Add Filters page.  

The Filter Name can be anything at all.  For instance:  “Exclude Home Traffic”, “Exclude Work”, etc.  Or something fun, make up a word!

The ‘Filter Type’ should be set to ‘Predefined’.  

As for the dropdowns, set the first dropdown, filter type, to ‘Exclude‘.  Set the second one, ‘Select Source or Destination’, to be ‘Traffic from the IP Address‘.  And finally, set the 3rd dropdown, ‘Select Expression’, to be:  ‘That are equal to‘.

For the IP Address, it is important that you know which IP Address to use.  I read a question in a forum asking which IP Address, (external IP or Internal IP) should we use for Google Analytics?   

Which IP Address do I block in Google Analytics? Internal, or external?

The IP Address you should be using is the ‘Public IP Address’, or the External IP.  To obtain this, simply google “What is my IP address”, and this will show up at the top of Google.  

Copy and paste this into the last entry on the form, and hit add your view to apply it to.  Once you save, it can take upwards of 24 to 48 hours to start working correctly.  You will be able to test with Google Tag Manager, Preview Mode.