Video Blogging: Beginners Guide

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Guide to getting started with video blogging

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Why Video Blogging…

Video blogging or “Vlogging” has to be the top way to communicate with your online community. If you are looking to build brand awareness or just simply create a following, getting started with Vlogging gives you that opportunity to go viral.  So why start video blogging?

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Youtube has revealed that viewers spend over a billion hours a day on the site. It is also reported that over 92% of mobile video viewers share videos with others. As technology advances and our patience decreases, people are looking for ways to consume information quickly. Videos provide the visual example that blocks of text and books do not.

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If you are looking to start video blogging for the purpose of building brand awareness. Vlogging gives you the opportunity to scale your brand awareness in a cost-effective and innovative manner. All you need is a camera, a good personality and content to start.

Even if you are thinking of vlogging for personal purposes, this can be a fun experience if you try it. Now that we have touched the surface of the benefits of video blogging, we can move on to the steps of getting started with video blogging.

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Step One: Find Your Niche:

This step is crucial, you need to know what your vlog is going to be about. You need to know who your audience is going to be. If you already know what your niche is, then great, move on to the next step. For those of you who are barely getting your feet wet, stay here and read along.

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FFinding your target audience is important because you need to know how you are going to tailor your video in order to attract your targeted niche.  Top vloggers know what they are good at so they often tailor their content to be consistent with what their viewers are expecting to watch when visiting their channel. The point of this is to become your viewers go-to for when they want to know about a certain topic.

What do I mean by that? If you are doing vlog about fashion, then it would be logical to always look your best in your videos. If you are doing a vlog about reviewing products, you need to what kind of products, and what your market is expecting to find out when they are watching your videos. Whatever the case may be, you need to know how what will drive your target audience to watch your videos.

The best way to dash through the learning curve is to study the top vloggers in your niche. Study what they are doing to be at the top of the rankings. Read through their comments, see what their fanbase like. Better yet, see what the fans don’t like and see how you can improve your videos based on that feedback.

A good idea is to think the Youtube channels that you follow if you follow any. Think about why you follow them. Do they always provide valuable content? are they entertaining? Do they stay on topic? Or is it their dynamic way of recording? These are just a few of the questions to think about when you’re in the process of making your videos.

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Step Two:  Equipment

You can’t vlog without a camera or microphone. At first, you may be able to get away with just your phone camera or webcam, but eventually, you will want to improve the quality of your videos. Top vloggers use quality cameras for the purpose of better quality which in return gives their videos a tone of professionalism. There is a great variety of cameras to vlog with. Choosing one can become a bit overwhelming.

Take a look at our list of Best Cameras for Video Blogging of 2018.  Do your research and read the reviews to determine if it will fit your style of recording.

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Stabilization: You have to look for cameras that have image stabilization. The purpose of this is to reduce blurring associated with the motion of the camera. Some vloggers may not need this as they only record in one stable place. If your camera does not have stabilization, then you can just get a tripod.

Video Quality: Look for the video resolution. When you purchase a camera look for stamps that say 720p, 1080p and 4k. It is better to choose the highest resolution possible, this will give you an advantage over other vloggers who record in low resolution.

Microphone Input: Every camera comes with a built-in Mic however you want to choose a camera lets you connect an external mic for better audio quality.

Those are practically the key features that you have to look for when purchasing a camera. As long as the camera you purchase comes with those features, then you know you’re on the right path toward getting started with video blogging.

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Step Three: Scripts

The scripts should not be something that you’re going to be reading verbatim to your audience. It should be more of a guide that keeps you on track with the topic you are going to be recording about. The point is to plan out what you are going to be discussing or reviewing in the video. In some cases, scripting is not necessary.

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Step 4: Record

This is the fun part. If you’ve never had experience recording yourself, you may want to do a few takes before uploading. Do as many as you may need, what matters is high-quality content. Don’t get frustrated if the content is not perfect. There is plenty of time to grow.

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Step 5: Distribute your video

Upload your content to the web. Youtube, Instagram, Facebook, Vimeo. Once you have uploaded the video its important to promote it. Promote your videos on any social media site that you are currently active on. Your followers will be your first views and if they like the video they will be more subjective to sharing. People will share content that they find valuable.

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Step 6. Continued Assessment

After your video gets views and some comments. Look for feed back, see what the crowd is saying. Look for positive comments to reinforce what you are doing right and look for the negative comments, they will tell you where you need to improve. Of course, Do not worry about the trolls, nothing can make them happy. With that said, its ok to be selective with negative feedback, not all feedback is constructive.

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Conclusion

So we have covered 6 steps on how to get started with video blogging. Now you know that you must have a niche and the proper equipment if you want to get started with video blogging. You also know that preparation is key and quality content is king, there is no way around it. At the same time, don’t stress too much about perfection, it is more important that you have fun with this. With time and experience, you will become a pro vlogger if you just stick to it. So don’t give up!

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